Model behavioral intention melalui tourist destination image dan tourist perceive value

  • Angga Dewi Anggraeni 
    Universitas Logistik dan Bisnis Internasional (ULBI)
    Indonesia
  • Suci Fika Widyana
    Universitas Logistik dan Bisnis Internasional
    Indonesia
  • Ali Mohamad Rezza
    Universitas Logistik dan Bisnis Internasional
    Indonesia

Abstract

During the pandemic, Indonesian people were required to live with a new way of life. The purpose of the study was to develop a behavioral intention model of urban tourists in visiting Health Spa tourism during the adaptation period of new habits in West Java. Factors in the study include tourist emotions, tourist perception values, and image of tourist destinations. The goal is set based on the problem of knowing the factors that influence the behavioral intentions of tourists in the era of adapting new habits. The data collection method is in the form of a questionnaire. The data processing method uses simple data analysis using SPSS and the Structure Equation Model (SEM) method on objects related to the factors that influence behavior in the era of adapting new habits. The results of the study found that tourist emotions had a positive and significant influence on behavioral intentions, but the image of tourist destinations was not able to be a mediating variable between tourist emotions and behavioral intentions. Tourist emotions have a positive and significant influence on behavioral intentions through the image of tourist destinations and the value of tourist perceptions.
References
  1. Angga Dewi Anggraeni, et al. “Pengaruh Brand Ambassador Dan Testimoni Sosial Media Terhadap Minat Beli Generasi Z Pada McDonald Setiabudi Bandung.” Jurnal Manajemen & Bisnis Kreatif, vol. 8, no. 2, 2023, pp. 17–22, doi:10.36805/manajemen.v8i2.5315.
  2. Anggraeni, A D, et al. “Tourists Involvement Influence on Behavioral Intention through Tourist Perceived Value on Spa Tourists in West Java.” International Journal of Entrepreneurship, vol. 26, no. S1, 2022, pp. 1–4.
  3. Anggraeni, Angga Dewi, et al. Does the Tourist Destination Image Affect the Intention of Spa Tourism in Bandung? no. Bicmst, 2020, pp. 57–59, doi:10.2991/assehr.k.201021.014.
  4. Baker, Dwayne A., and John L. Crompton. “Quality, Satisfaction and Behavioral Intentions.” Annals of Tourism Research, vol. 27, no. 3, 2000, pp. 785–804, doi:10.1016/S0160-7383(99)00108-5.
  5. baloglu, seyhmus;mccleary, ken w. “A Model of Destination Image Formation.” Annals of Tourism Research, vol. 26, no. 4, 1999, pp. 868–97, doi:10.1016/S0160-7383(99)00030-4.
  6. Chee, Florence M. “An Uber Ethical Dilemma: Examining the Social Issues at Stake.” Journal of Information, Communication and Ethics in Society, vol. 16, no. 3, 2018, pp. 261–74, doi:10.1108/JICES-03-2018-0024.
  7. Chen, Ching Fu, and Fu Shian Chen. “Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists.” Tourism Management, vol. 31, no. 1, Elsevier Ltd, 2010, pp. 29–35, doi:10.1016/j.tourman.2009.02.008.
  8. Cheng, Mingming. “Sharing Economy: A Review and Agenda for Future Research.” International Journal of Hospitality Management, vol. 57, Elsevier Ltd, 2016, pp. 60–70, doi:10.1016/j.ijhm.2016.06.003.
  9. Chiou, Jyh Shen, and Cornelia Droge. “Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework.” Journal of the Academy of Marketing Science, vol. 34, no. 4, 2006, pp. 613–27, doi:10.1177/0092070306286934.
  10. Gill, Donna, et al. “Customer Perceived Value in a Cellar Door Visit: The Impact on Behavioural Intentions.” International Journal of Wine Business Research, vol. 19, no. 4, 2007, pp. 257–75, doi:10.1108/17511060710837418.
  11. Hernández-Lobato, Lucio, et al. “Tourism Destination Image, Satisfaction and Loyalty: A Study in Ixtapa-Zihuatanejo, Mexico.” Tourism Geographies, vol. 8, no. 4, 2014, pp. 343–58, doi:10.1080/14616680600922039.
  12. Hutchinson, David, et al. “Refining Value-Based Differentiation in Business Relationships: A Study of the Higher Order Relationship Building Blocks That Influence Behavioural Intentions.” Industrial Marketing Management, vol. 40, no. 3, Elsevier Inc., 2011, pp. 465–78, doi:10.1016/j.indmarman.2010.08.010.
  13. Indonesia, Menteri Kesehatan Republik. “Peraturan Menteri Kesehatan Republik Indonesia.” Lincolin Arsyad, no. 8, 2014, http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1268/1127.
  14. Jalilvand, Mohammad Reza, et al. “The Effect of Marketing Constructs and Tourists’ Satisfaction on Loyalty to a Sport Destination: A Structural Equation Model and Analysis.” Education, Business and Society: Contemporary Middle Eastern Issues, vol. 7, no. 4, 2014, pp. 316–32, doi:10.1108/EBS-06-2014-0029.
  15. Joseph F, Hair, Jr. “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).” International Journal of Research & Method in Education, Second Edi, vol. 38, no. 2, SAGE Publications,Inc, 2017, doi:10.1080/1743727x.2015.1005806.
  16. Karunia, Ade Miranti. “Pemerintah Bakal Bentuk Indonesia Health Tourism Board.” Kompas.Com, 2021, https://money.kompas.com/read/2021/09/15/213600326/pemerintah-bakal-bentuk-indonesia-health-tourism-board-apa-itu-.
  17. Kemenpar. Siaran Pers : Industri Spa Tanah Air Potensial Ciptakan Wirausah Baru. no. September, 2019.
  18. Kim, Jong Hyeong. “The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction.” Journal of Travel Research, vol. 57, no. 7, 2018, pp. 856–70, doi:10.1177/0047287517721369.
  19. Koenig-Lewis, Nicole, and Adrian Palmer. “The Effects of Anticipatory Emotions on Service Satisfaction and Behavioral Intention.” Journal of Services Marketing, vol. 28, no. 6, 2014, pp. 437–51, doi:10.1108/JSM-09-2013-0244.
  20. Meeprom, Supawat, and Tongrawee Silanoi. “Investigating the Perceived Quality of a Special Event and Its Influence on Perceived Value and Behavioural Intentions in a Special Event in Thailand.” International Journal of Event and Festival Management, vol. 11, no. 3, 2020, pp. 337–55, doi:10.1108/IJEFM-09-2019-0043.
  21. Namkung, Young, and Soo Cheong (Shawn) Jang. “Effects of Perceived Service Fairness on Emotions, and Behavioral Intentions in Restaurants.” European Journal of Marketing, vol. 44, no. 9, 2010, pp. 1233–59, doi:10.1108/03090561011062826.
  22. Ng, Sandy, and Rebekah Russell-Bennett. “The Role of Affect in Consumer Evaluation of Health Care Services.” Health Marketing Quarterly, vol. 32, no. 1, 2015, pp. 31–47, doi:10.1080/07359683.2015.1000708.
  23. Prayag, Girish, et al. “The Role of Tourists’ Emotional Experiences and Satisfaction in Understanding Behavioral Intentions.” Journal of Destination Marketing and Management, vol. 2, no. 2, Elsevier, 2013, pp. 118–27, doi:10.1016/j.jdmm.2013.05.001.
  24. Prayag, Girish, and Ning Chris Chen. “The Cognitive-Affective Relationship of Tourists to a Heritage Site : The Case of Petra.” Travel and Tourism Rsearch Association, 2016.
  25. Pujiastuti, Eny Endah. “Novelty Seeking To Predict Behavior Intention in Rural Destination.” Jurnal Bisnis Dan Manajemen, vol. 7, no. 2, 2020, doi:10.26905/jbm.v7i2.4067.
  26. Rahman, Muhammad Sabbir, et al. “Patient’s Behavioral Intention: Public and Private Hospitals Context.” Marketing Intelligence and Planning, vol. 36, no. 3, 2018, pp. 349–64, doi:10.1108/MIP-08-2017-0155.
  27. Ramkissoon, Haywantee, et al. “Relationship between Destination Image and Behavioral Intentions of Tourists to Consume Cultural Attractions.” Journal of Hospitality Marketing and Management, vol. 20, no. 5, 2011, pp. 575–95, doi:10.1080/19368623.2011.570648.
  28. RL, Oliver. Satisfaction: A Behavioral Perspective on the Consumer. Routledge, 2014.
  29. Şahbaz, R. Pars, and Yakup Öztürk. “Hizmet Kalitesi, Destinasyon İmajı ve Davranışsal Niyetler Arasındaki İlişkilerin İncelenmesi: Ilgaz Dağı Milli Parkı Ziyaretçilerine Yönelik Bir Araştırma (Examination of the Relationships Between Service Quality, Destination Image and Behavioral Intenti.” Journal of Tourism and Gastronomy Studies, vol. 7, no. 4, 2019, pp. 2962–76, doi:10.21325/jotags.2019.510.
  30. Schiffman, Leon G;Wisenblit, Joseph L. Consumer Consumer. ELEVENTH E, 2015.
  31. Setiawan, Heri, et al. The Strength of Tourist Involvement in Mediating the Relationship Between Experience Value , Destination Image and Tourist Loyalty : An Empirical Study in Indonesia. no. 6, 2021, pp. 1079–90, doi:10.13106/jafeb.2021.vol8.no6.1079.
  32. Sharma, Arun, and Thomas F. Stafford. “The Effect of Retail Atmospherics on Customers’ Perceptions of Salespeople and Customer Persuasion: An Empirical Investigation.” Journal of Business Research, vol. 49, no. 2, 2000, pp. 183–91, doi:10.1016/S0148-2963(99)00004-1.
  33. Sweeney, J. C., and G. Soutar. “Customer Perceived Value: The Development of a Multiple Item Scale in Hospitals.” Journal of Retailing, vol. 77, no. 2, 2001, pp. 203–20, doi:10.1016/S0022-4359(01)00041-0.
  34. Torres, Edwin N., et al. “Customer Emotions Minute by Minute: How Guests Experience Different Emotions within the Same Service Environment.” International Journal of Hospitality Management, vol. 77, no. June 2017, Elsevier, 2020, pp. 128–38, doi:10.1016/j.ijhm.2018.06.021.
  35. yeh, shih-shuo; Chen, Chun; Chung Liu, Yao. “Nostalgic Emotion, Experiential Value, Destination Image, And Place Attachment of Cultural Tourists.” Advances in Hospitality and Leisure, vol. 8, Emerald Group Publishing Ltd., 2016, pp. 167–87, doi:10.1108/S1745-3542(2012)0000008013.
  36. Yu, Hyun Soon, et al. “Service Quality, Perceive Value, Customer Satisfaction, and Behavioral Intention among Fitness Center Members Aged 60 Years and Over.” Social Behavior and Personality, vol. 42, no. 5, 2014, pp. 757–68, http://dx.doi.org/10.2224/sbp.2014.42.5.757.
  37. Zhang, Hongmei, et al. “Destination Image and Tourist Loyalty: A Meta-Analysis.” Tourism Management, vol. 40, Elsevier Ltd, 2014, pp. 213–23, doi:10.1016/j.tourman.2013.06.006.

Downloads

PDF

Statistic

Abstract Views
: 397 times
PDF
: 18 times